Hinge CEO Justin McLeod explained one of the reasons for the change: It shifted from a “swiping game” to a “relationship app” and abandoned both Tinder’s swipe right/left format and the ‘friends of friends’ approach to matchmaking. When Hinge originally launched in 2012, it was a swiping app similar to Tinder and it recommended profiles of friends of your friends.īut after a complete rebranding in 2016, Hinge is different. Almost 50% of Hinge users are 30 to 49, and it's the third most downloaded dating app in the United States, behind Tinder and Bumble.
If that’s you and you’re looking for a long-term relationship, it could be a great option. The Hinge dating app’s core demographic is Gen Z and millennials. You have one chance to make her swipe 👉! Download these 9 proven tricks to boost your match rate instantly.
